Blog | Brandandstoryca

Stephen Morgan

Dec 10, 20241 min read

Introducing "SpendIntel"

The Truth About Your Digital Marketing Spend In today’s world, where every marketing dollar counts, transparency and accountability in...

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Stephen Morgan

Feb 8, 20245 min read

Richard Hammond: The brand beyond the personality.

In the fast-paced world of automotive entertainment, one of several names that stand out as a brand unto themself is, Richard Hammond....

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Don’t Overlook the Value of Great Packaging

Stephen Morgan

Feb 1, 20242 min read

Don’t Overlook the Value of Great Packaging

From tapping into the consumer subconscious to value added functionality, packaging design can be a powerful marketing tool and an...

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Unleash the Power of Visual Storytelling

Stephen Morgan

Jan 26, 20243 min read

Unleash the Power of Visual Storytelling

How to craft compelling narratives that get noticed. In the dynamic world of advertising, where capturing attention is a constant battle,...

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What is Creative Tension, and how can it make your advertising more effective?

Stephen Morgan

Dec 20, 20233 min read

What is Creative Tension, and how can it make your advertising more effective?

Creative tension in the context of ad design refers to the dynamic and sometimes conflicting forces that arise when a viewer interacts...

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Nurturing Success: Tips for a Stronger Client-Agency Partnership

Stephen Morgan

Dec 15, 20233 min read

Nurturing Success: Tips for a Stronger Client-Agency Partnership

In the dynamic world of advertising, successful campaigns are often the result of the seamless collaboration between clients and their ad...

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Stephen Morgan

Dec 14, 20232 min read

What makes a great billboard ad?

Creating a great billboard (or out-of-home) advertisement involves a combination of factors to effectively capture attention, convey a...

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Crafting Experiential Marketing Campaigns

Brad Choma

Dec 14, 20232 min read

Crafting Experiential Marketing Campaigns

Experiential marketing is a relatively new and powerful strategy that allows brands to create memorable and immersive experiences for...

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Stephen Morgan

Dec 12, 20232 min read

Embracing the Power of Data

A look at Data-Driven Advertising employed by Brand & Story. In the constantly changing landscape of advertising, the role of data...

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Crafting Success: A Guide to Writing a Creative Brief for Agency Partners

Stephen Morgan

Dec 12, 20233 min read

Crafting Success: A Guide to Writing a Creative Brief for Agency Partners

In the dynamic world of marketing and advertising, collaboration between clients and agency partners, like Brand & Story, is crucial for...

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Stephen Morgan

Dec 12, 20233 min read

What makes a great ad?

A great advertisement is one that effectively captures your intended audience's attention, communicating a compelling message that...

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Unleashing Creativity: Guerrilla Marketing Ideas for Small Budgets That Make a Big Impact.

Stephen Morgan

Dec 12, 20232 min read

Unleashing Creativity: Guerrilla Marketing Ideas for Small Budgets That Make a Big Impact.

In the dynamic world of marketing, creativity often trumps budget size. For small businesses with limited financial resources, guerrilla...

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How To Integrate Social into Your Marketing Strategy

Stephen Morgan

Dec 11, 20232 min read

How To Integrate Social into Your Marketing Strategy

Integrating a social media strategy into your overall marketing strategy is crucial for creating a cohesive and effective approach to...

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Stephen Morgan

Dec 10, 20232 min read

The Pros & Cons of Email Marketing

Email marketing can be a powerful tool for businesses, but like any marketing tactic, it has both advantages and disadvantages. Here's an...

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The Art of Storytelling in Marketing: Unleashing the Power of Narrative for Business Success

Stephen Morgan

Dec 8, 20232 min read

The Art of Storytelling in Marketing: Unleashing the Power of Narrative for Business Success

In the ever-evolving landscape of marketing, the one constant that continues to resonate with target audiences is the art of...

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Stephen Morgan

Dec 8, 20232 min read

What is Branding?

Branding is a comprehensive process of creating and managing a brand to establish a distinctive identity and perception in the minds of...

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